Markets price the words. We measure what leaks out.
Hint Analytics measures involuntary facial muscle leakage in public-company executives: the small movements that escape before a rehearsed answer lands. It is a signal orthogonal to what the transcript says, scored answer by answer against each executive's own history and delivered point-in-time.
Every desk now parses transcripts. Tone, sentiment and keyword counts are a crowded trade. The face is not. Executives rehearse their words. They cannot rehearse the muscles that move before the words arrive.
Involuntary.
Leakage is the brief, uncontrolled muscle movement that breaks through a composed expression. It happens in fractions of a second, below conscious control, and media training does little to stop it.
Orthogonal.
The signal comes from the face, not the words, so it is built to sit apart from transcript sentiment, vocal tone and the standard factor set. It adds information instead of repeating what your models already see.
Personal.
Some executives are always animated and some never move. Every reading is measured against the same person's earlier appearances, so a change means something.
Look, I think margins… we'd expect them to be broadly in line, probably.
One answer, taken apart.
Synthetic data
An answer to an analyst question about margins. The hedged phrases line up with bursts of anxiety leakage, unstable facial behavior and rising vocal stress, while the lower face works to hold a neutral expression. Against this executive's own baseline, the composite moves well outside its normal range.
How a signal is made. Five steps, no shortcuts.
Source and identify
Interviews and public appearances, matched to the executive in role on that date. Departed and returning CEOs stay in the record, so history is free of survivorship.
Segment the conversation
Each appearance is split into questions and answers. Small talk is separated from material topics, so scores sit on the moments investors care about.
Capture the leakage
Involuntary facial muscle movement measured frame by frame, with vocal stress and the language of each answer aligned to the same moment.
Baseline against the person
Every reading is compared with the same executive's earlier appearances, adjusted for setting, and shrunk where history is thin.
Deliver to research
Anxiety leakage, behavioral instability, suppression and a composite, keyed by security identifiers and release timestamps and ready to join to your stack.
Built for teams who test everything before they trust it.
Earnings drift
Executive behavior in the weeks before results and the days after, studied against factor-adjusted returns.
Realized against implied
Whether what leaks from a CEO's face says something about volatility that option prices have not yet reflected.
Leadership change
A record of how an executive's behavior shifts across a tenure, through transitions, and from one setting to the next.
Analyst workflow
Answer-level flags that take an analyst straight to the forty seconds of an interview worth watching twice.
Request the sample.
We work with a small number of funds. Coverage files, a data dictionary and a point-in-time sample are available under NDA.